Founded a decade ago, Peak is a leader in fintech, offering services ranging from consulting to the development of advanced financial technology products. To align with their goal of becoming an internationally recognized brand, Peak needed a refreshed identity. They sought a brand image that reflected their expertise and innovative spirit, helping them resonate globally and stand out in the dynamic and competitive fintech sector. As a one-stop fintech provider offering diverse services, Peak is known for its strategic, mindset and highly adaptable attitude.

We transformed Peak’s entire brand identity. Our aim was to create a modular brand that reflects innovation and growth not only in its operations but also in its overall identity. The brand concept focuses on this growth and scalability, which inspired the entire brand system, including layouts, motion, and assets.